Digital Marketing & Web
The right creator does more than display a product. They make an idea feel relevant to a community that already listens to them. TMS plans influencer campaigns around audience fit, credibility, creative freedom, brand safety and measurable action.
From micro-creators and regional voices to larger reach partners, we manage the process from creator discovery and shortlisting through briefing, approvals, publishing, usage rights, tracking and reporting. The goal is not to choose the biggest following; it is to find the right influence for the campaign objective.
Why we are different
Influencer campaigns built around trust and action, not follower count alone.
What we solve
Influencer marketing can become expensive and difficult to manage when creators are selected only by follower count. Audience quality, geography, content style, engagement patterns, brand fit, reliability and commercial intent matter just as much.
We bring structure to the creator relationship while preserving the authenticity that makes creator content effective. Clear briefs, realistic deliverables, transparent approvals and trackable links help the campaign create value for both the brand and the audience.
What we do
We define the objective, audience, platform, creator profile, offer, key message, content format, timeline and measurement framework before outreach begins.
We identify creators by category, location, language, audience profile, content quality, engagement signals and campaign fit. Micro, mid-tier, macro and specialist creators can each play a different role.
We review public content, audience relevance, communication style, brand alignment, potential conflicts and campaign suitability. The final shortlist is built around the brief rather than popularity alone.
We create practical briefs that establish the message, mandatory information, product usage, disclosures, do-not-say points, visual requirements and call to action without making the creator sound unnatural.
We handle communication, timelines, product dispatch coordination where applicable, draft reviews, revisions, publishing schedules and asset collection so the campaign stays organised.
We clarify usage permissions, duration, platforms, whitelisting or boosting requirements, edits, reposting and ownership expectations before content is published.
We use links, codes, platform insights, landing-page actions, sales data, enquiries, profile activity, reach, views and engagement to evaluate performance against the original campaign goal.
What is included
How it works
We clarify whether the campaign needs awareness, trust, content assets, product education, traffic, leads, sales, or a combination.
We build a shortlist based on audience fit and content credibility, not follower count alone.
We give creators enough direction to protect the message while leaving room for their natural voice.
We manage outreach, negotiation, products, timelines, drafts, approvals and publishing.
Strong creator assets can be repurposed for social, paid ads, product pages or retargeting where rights allow.
We compare performance with the campaign objective and document which audiences, formats, creators and messages should inform the next campaign.
FAQ
Now powered by Built AI
From research and creative to automation and support, we layer generative AI on top of this service so your brand moves faster than the competition.
Explore Built AIAI market research
Digital avatars
Voice AI
Smart automation
Trusted by the brands we help grow
Tell us about your goals and we will put the right plan together.
