Performance Marketing

Kidney care ayurveda brand 2.15Cr+ in sales with ROAS scaled from 3.41x to 6.27x

How disciplined scaling grew ad spend 622% while improving ROAS from 3.41x to 6.27x, driving 2.15Cr+ in store sales.

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The challenge

Where the client started

Increasing an e-commerce budget usually erodes efficiency as campaigns move past their best audiences. The objective was to scale revenue and spend while improving ROAS, not sacrificing it.

Our approach

What we did

Scaled budgets progressively as campaigns proved performance.
Tracked ROAS as the core business metric for budget decisions.
Used performance data to improve the ad-spend-to-revenue relationship.
Pursued scale and efficiency together rather than trading one for the other.

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