Performance Marketing

Scaling a liver detox product to 5,300 purchases at 8.8x ROAS

How purchase-focused performance marketing scaled a low-AOV Ayurvedic product to 5,300 purchases in a month at 8.8x ROAS.

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The challenge

Where the client started

Selling a low-AOV wellness product (around 628 order value) at scale left little room for expensive acquisition. The challenge was to generate a high volume of purchases while keeping cost per purchase low enough to scale profitably.

Our approach

What we did

Optimised campaigns toward purchases so the system learned from real conversions.
Monitored cost per purchase closely against the low order value.
Scaled winning creatives and campaigns using performance data.
Reduced or reworked underperforming campaigns.

TagsMeta AdsD2CLow AOVScaling

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