Cutting ayurveda brand cost per lead by 49.6% across 16,860 B2B enquiries

Their Ayurvedic distribution business needed a steady pipeline of dealer and distributor enquiries. Campaigns generated volume, but cost per lead was high at 64.97. The objective was a more cost-efficient, scalable B2B lead-generation system.

• Analysed campaign performance to find the most efficient targeting.
• Monitored and drove down cost per lead as the core metric.
• Continuously reallocated budget toward better-performing campaigns.
• Tested and refined campaigns to move toward an efficient acquisition model.