Full-funnel marketing, explained simply

It is tempting to judge marketing by the last click. But the last click only happens because of everything that came before it: the awareness that introduced you and the consideration that built trust.

A full-funnel approach plans for all three stages. Top of funnel builds reach, middle of funnel nurtures interest, and bottom of funnel converts intent into action.

When the stages are connected, spend gets more efficient because each stage feeds the next. That is how you turn traffic into leads and leads into loyal customers.